The Unfair Advantage for ANY Procurement or Sales Team

Sales & Procurement Professionals:

If You’re Sick of Getting Squeezed, Stalled, and Ghosted Then This Is For You

Work directly with the $4B dealmaker who helps sales and procurement leaders stop getting outplayed, close faster, and win the deals that matter most.

A Message From Jan Potgieter

Takes less than 60 seconds to qualify. You’ll see next steps on the following page.

Companies We've Worked With

The Challenge We See

Negotiation is undergoing a radical transformation. Not because the fundamentals of commercial conversations have changed — but because the tools, expectations, and playing field around them are evolving at unprecedented speed. At today’s level of competitive pressure, complexity, and innovation, deals are no longer just about persuasion and pricing. They are about process, speed, and precision — increasingly shaped by AI, data, and decision automation.

Here’s the reality waiting for you:

  • AI is becoming part of every layer of the commercial value chain — from prep to post-mortem

  • Sales and procurement teams are exploring or deploying AI agents to automate deal structuring, price recommendations, and compliance frameworks

  • Leaders are asking not just how to train, but what to train for in a future where AI co-pilots — or even negotiates — parts of the deal

  • Teams are unsure how to blend human skill and machine intelligence effectively

  • The current approach to negotiation training — theoretical, unassisted, and unscalable — is no longer enough

And in the context of negotiation, the shift is undeniable:

  • We are entering a world where AI will negotiate with AI on predictable, rules-based, low-risk items

  • Human negotiators will increasingly focus on the strategic, emotional, and high-stakes aspects of the conversation

  • The question is no longer “Will AI change negotiation?” — it’s “How fast are we adapting to use it better than our competitors?”

This is the edge we want to help you sharpen. Because when your team can structure, frame, and execute negotiations using a combination of elite skill and embedded AI capability, every conversation becomes an opportunity to win faster, protect value, and lead with confidence in the AI-augmented era.

Why Addressing This Now Is Critical

AI isn’t just enhancing negotiation — it’s reshaping it. And the organisations that embrace this shift now will unlock a clear financial and strategic edge. Here’s why this matters in practical terms:

Faster prep = faster deal cycles:

Teams using AI-assisted prep tools are closing deals up to 20% faster

Sharper framing = higher margins:

AI-enhanced strategy tools help protect 1–3% of margin that would typically be conceded

Smarter debriefs = continuous improvement:

AI-guided debriefs turn every deal into a learning asset — no more “guess and forget”

Internal consistency = reduced friction:

Shared playbooks and AI reinforcement eliminate misalignment between sales, legal, and leadership

And in our early work, we’ve seen that simply using AI to guide preparation can reduce prep time by as much as 80% — while also ensuring strict adherence to leading practices. That means less time wasted, more consistency across teams, and better commercial outcomes. We believe the upside of this is almost impossible to fully gauge today — but early indicators suggest the returns could be transformational.

In fact, recent studies support this:

  • A 2023 study published in Science found that workers using AI assistants for written communication were 37% faster and produced output rated significantly higher in quality by blind reviewers (Noy & Zhang, 2023).

  • Another 2023 MIT study found that customer support agents using AI assistance increased productivity by 14% and customer satisfaction by 9%, with the greatest gains seen in newer, less experienced reps.

In the next 6 to 24 months, early adopters will gain measurable, compounding advantage — not just in commercial outcomes, but in how efficiently they operate.

Companies that move now will:

  • Institutionalise negotiation best practice across teams

  • Enable faster onboarding and upskilling

  • Reduce dependency on a handful of top performers

  • Improve visibility into what works (and what doesn't) across markets

This is why I’ve gone deep into understanding the role of AI in dealmaking — not just as a tool, but as the new strategic infrastructure. We’re not here to deliver training sessions. We’re here to help our clients build Commercial Deal-Making Infrastructure for the AI era — embedding your playbooks, your best thinking, and your strategic insight into scalable systems your team can use every day. The time to act is now.

The time is now. Get left behind, and you'll lose the game

How We Help You Win

We don’t just train. We install a full negotiation capability inside your commercial team — one that is reinforced through practical application, AI-supported learning, and sustainable systemisation.

During the rollout, your team will use the generic version of our AI assistant

hosted securely outside of your environment. This assistant is GDPR-compliant and stateless, supporting the consistent application of negotiation best practices throughout the 3-month engagement.

While highly effective as a training reinforcement tool, this version does not access your company’s internal negotiation intelligence — such as contracts, historical proposals, communications, or your pricing logic. This is where genuine and sustainable competitive differentiation begins.

After the program concludes, you’ll face a strategic decision:

  • Continue using the generic AI assistant through an Imperium Negotiation Lab subscription, or

  • Move to a fully custom AI deployment, securely hosted within your IT environment, trained on your proprietary deal history, internal language, and pricing frameworks — unlocking operational scalability and commercial precision.

Our experience suggests that this progression from soft skills to AI-augmented execution delivers gains in multiple dimensions:

  • Time: AI-supported preparation saves up to 80% of time typically spent by senior team members

  • Margin: More consistent framing and trade strategies help protect 1–3% of deal value

  • Confidence: Real-time access to playbooks, scripts, and objection handling builds internal clarity and calm

  • Consistency: Internal champions reinforce a shared standard of excellence across regions and verticals

Our methodology is anchored in the Imperium Negotiation Framework:

  • Vision – Strategic clarity in every negotiation. Align deal objectives to business goals, not just transaction outcomes

  • Value – Frame and defend value with precision. Turn margin-eroding price debates into high-impact value conversations

  • Process – Structure for repeatability. Standardise preparation, escalation, concession strategy, and post-deal analysis

  • Relationship – Influence without friction. Advance business objectives while preserving trust and setting up future wins

This is not theory. It’s a strategic capability — tested in boardrooms and global commercial teams across 65+ countries with Adidas, Pfizer, Vodafone, and others.

It’s how we help you win now — and keep winning in the future.

Core Methodology: The Imperium Negotiation Framework

Vision:

Strategic alignment between deals and business goals

Positioning:

Powerful framing, anchoring, and price defense

Structure:

Repeatable playbooks for structure and internal alignment

Influence:

Influence without eroding trust

This framework has been deployed across 65+ countries with teams at Adidas, Vodafone, Pfizer, and Nokia.

Takes less than 60 seconds to qualify. You’ll see next steps on the following page.

What Your Team Will Master

Negotiation isn't just a skill — it's a capability that shifts the way leaders think, move, and win. Our goal is to make your team faster, sharper, and more consistent — and to hardwire those outcomes into their everyday performance.

By the end of the program, your team will have mastered:

Strategic Deal Preparation

Build deal roadmaps that drive outcomes instead of reacting to events. Align deals with wider strategic objectives and stakeholder priorities.

Cross-Functional Collaboration

Harmonise legal, finance, and sales inputs through shared frameworks that reduce deal friction and speed up sign-off.

Tactical Concession Management

Build deal roadmaps that drive outcomes instead of reacting to events. Align deals with wider strategic objectives and stakeholder priorities.

Elite Framing and Anchoring Techniques

Control the narrative from the first conversation. Set the negotiation climate where your value is the benchmark — not the starting point for discounts.

Assertive Influence Without Relationship Damage

Say "no" without breaking trust. Move negotiations from conflict to collaboration while holding strategic ground.

The transformation we deliver:

More strategic conversations

Higher average deal values

Shorter negotiation cycles

Increased commercial partner satisfaction

Greater internal confidence across teams

Your Training Experience & Resources

For Each Cohort of 6 Participants:

6-Week Advanced Business Negotiation Program (self-paced, guided by Jan Potgieter)

A structured, high-impact learning journey that fits into your team’s workweek — focused on real-world deal challenges and the critical thinking, strategy, and behaviour required to win. Weekly check-ins and access to Jan ensure accountability and application.

3 Individual Soft Skills Simulation Sessions (per participant)

Each participant works directly with Jan in high-stakes, role-played negotiation simulations designed to strengthen delivery, framing, and influence under pressure.

3 Individual Coaching Sessions (per participant)

Targeted feedback, mindset refinement, and strategy tuning based on each participant’s style, deal challenges, and growth edges.

Internal Negotiation Champion Certification (elective)

One participant per cohort may elect to become a certified Imperium Business Negotiation Coach — equipped to sustain and champion the AI-assisted methodology internally after the 3-month rollout.

Division-Level Negotiation Strategy Blueprint (custom deliverable)

A one-page strategic negotiation architecture aligned to your commercial objectives, escalation pathways, and success criteria.

24/7 Access to the Imperium Negotiation Lab Platform (90 Days Included)

Continuous access to:

  • The Imperium AI Assistant (GDPR-compliant, stateless version)

  • Playbooks, prep frameworks, concession strategy tools, objection handling prompts

  • Self-paced training content, deal debrief tools, and strategic guides

  • A high-performing community of commercial professionals

Why This Matters:

This program combines elite soft-skill development with AI-enhanced consistency and strategic enablement. It empowers your team to execute with clarity, confidence, and command — while building infrastructure that will scale performance well beyond the training window. Your team doesn’t just learn how to negotiate — they learn how to consistently outperform by combining elite human insight with AI-powered precision.

The outcome? More consistency, better decisions, and a stronger position in every negotiation.

Atter closing $4billion in deals, Jan is the go-to expert

Why Ai-Enabled Training Is The Future

Training alone no longer delivers sustainable performance. To drive measurable commercial impact, capability must be supported by tools — especially AI assistants that reinforce, guide, and embed best practice.

During the Program:

Your team will use the Imperium AI Assistant (generic version) to:

  • Structure deals

  • Map concession strategies

  • Frame pricing positions

  • Run negotiation diagnostics

Post-Program:

You’ll have the opportunity to:

  • Build a custom AI assistant trained on your own historical deals, pricing models, buyer personas, and objections

  • Deploy it securely behind your firewall

  • Turn negotiation best practices into a scalable, always-on execution advantage

What’s more, this shift enables a smarter approach to capability development:

  • In the new world, only those responsible for strategic, high-value transactions need to be equipped with the full suite of interpersonal and soft skills

  • For the rest of the organisation, AI tools and systems can replace the need for deeper training by guiding them to close structured, compliant, and commercially sound deals

This is exactly what the Imperium Negotiation Lab makes possible — an environment where high performers are empowered with elite training and everyone else is supported by embedded guidance, tools, and scalable infrastructure.

No spam. No sales pitch. Just value. Takes less than 60 seconds.

Proof in Action

We’ve built an exceptional track record working with some of the world’s most respected companies — including Adidas, Pfizer, Vodafone, Nokia, and IBM — to elevate their business negotiation performance. Our impact has always been measured in commercial terms: faster deals, stronger margins, and more confident teams. Now, we’ve invested deeply in becoming the market leader in integrating AI into this equation. We don’t just train negotiators — we help companies build elite-level negotiation infrastructure that is intelligent, scalable, and accessible at the point of need.

And the data supports it:

  • A 2023 study in Science (Noy & Zhang) found that professionals using AI assistants for communication were 37% faster and delivered significantly higher-quality output.

  • A separate 2023 MIT study showed AI-enabled customer service agents were 14% more productive and 9% more effective at improving customer satisfaction, with the largest gains among junior reps.

When you combine these proven AI productivity gains with Imperium’s negotiation methodology — already tested in over $4B worth of deals — the potential outcome is exponential.

We’re not just delivering learning. We’re delivering a compound performance multiplier.

What this means for you: You’ll gain a system that sharpens every commercial interaction across your business — not just during the training window, but every time a proposal is scoped, a deal is framed, or a counteroffer is reviewed. With Imperium, your team won’t just get better — they’ll get faster, smarter, and more consistent, armed with the same strategic capability used by some of the best in the world.

Get Access To What The Best In The World Is Using

Flexible Program Design

Cohort-Based Delivery (6 Participants)

  • Standard remote delivery (core offer)

  • Optional blended or in-person intensives

Each cohort operates as a focused, high-engagement implementation group over the 3-month rollout period.

All materials, simulations, and coaching are contextualised to your team’s real-world commercial challenges — and with AI support, we can now dynamically customise every engagement to ensure 100% vocational relevance. Your team doesn’t just learn negotiation skills; they learn how to apply them to the exact kinds of deals they face every day.

Post-Program Path Options:

Option 1: Continue with Standard AI Assistant

  • Hosted by Imperium

  • $39/user/month

  • Minimum monthly license: None

Option 2: Deploy Custom AI Assistant (Enterprise License)

  • Hosted in your environment (Azure/AWS)

  • Trained on internal data (playbooks, deal history, pricing logic)

  • Setup + consulting: $25,000–$150,000

  • Ongoing license: $2,000–$10,000/month depending on users

  • Ongoing coaching & internal champion support

Post-Program Path Options:

If your organisation proceeds with a proprietary AI assistant deployment following the initial engagement, all future training cohorts will operate inside your custom environment — ensuring every participant benefits from your company’s specific deal history, language, and negotiation DNA.

This shift unlocks true internal scalability — reducing reliance on external trainers and embedding negotiation excellence into your daily operations.

Investment & ROI

System Fee (per cohort of 6): $17,895 flat (includes full customization).

Comparing Traditional vs. AI-Augmented Negotiation Training Outcomes:

These projections are based on:

  • Over 20 years of Imperium-led capability development

  • ROI patterns reported by global clients

  • Emerging evidence from peer-reviewed studies on AI productivity gains in high-context business communication and sales

Bottom Line:

Just one well-prepared, properly executed strategic negotiation — supported by this capability system — could deliver a return that pays for the system many times over. But the real upside lies in what happens when every deal gets sharper, faster, and more consistent across your commercial team.

KPI / Outcome

Time spent preparing per deal

Margin protected per deal

Sales cycle duration

Average deal size uplift

Win rate improvement on contested deals

Internal adoption of best practices

Ongoing performance improvement

Traditional Training

2–6 hours

0.5–1.5%

Baseline

3–7%

5–10%

Inconsistent

Limited to course retention

AI-Augmented Infrastructure (Estimated)

Reduced by up to 80%

1–3%

10–20% reduction

8–15%

10–25%

Embedded via AI + champion coaching

Compounding via AI debrief and diagnostics

No spam. No sales pitch. Just value.

Our No Risk Commitment

"The best offers in the world remove risk and create undeniable upside." - Alex Hormozi.

We couldn’t agree more. That’s why we don’t just stand by our work — we remove every reasonable objection to moving forward. Our goal is simple: create a deal so good, it would feel irresponsible to say no.

Performance Guarantee — Results or We Work for Free

If you do the work and don’t see measurable commercial improvement in your team’s negotiation capability within 90 days, we will continue working with you at no additional cost until you do. No fine print. No excuses.

100% Investment Credit

If you decide the system isn’t the right fit during the first 30 days, you can apply the full value of your fee as credit toward any future Imperium service, consulting, or AI development engagement — no expiry, no admin hurdles.

AI Transition Assurance

If your team chooses to deploy a custom Imperium AI Assistant within 6 months of completing the program, we’ll apply a credit of $1,500 from your training fee toward your enterprise AI setup cost.

Internal Adoption Support Commitment

If your internal champion doesn’t feel fully confident continuing the rollout, we will provide an additional 2 months of remote coaching and AI integration support — free of charge.

Our commitment is to make this program risk-free — and your results inevitable.
If you're not satisfied, apply your full program fee to any future Imperium offering — no expiry.

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About Jan Potgieter

Founder, Imperium Negotiation Solutions

Jan Potgieter is a globally recognized negotiation strategist with over 23 years of experience advising executive teams, commercial leaders, and multinational brands on how to win high-stakes deals.


He is the creator of the Imperium Negotiation Methodology — a results-driven, battle-tested system that enables organizations to increase profitability, accelerate deal cycles, and protect long-term value in competitive, complex commercial environments.


Jan has personally negotiated or supported more than $4 billion in commercial value across sectors, working with iconic brands such as Adidas, Vodafone, Pfizer, Nokia, and IBM. His expertise spans 65+ countries and includes enterprise sales, procurement strategy, sponsorships, and multi-party deal structuring.


In recent years, Jan has made significant investments in understanding and mastering the intersection of negotiation and AI — building proprietary frameworks and custom AI tools that enable commercial teams to scale performance and precision. He is future-oriented, systems-driven, and deeply committed to helping clients build negotiation infrastructure that outperforms.


He holds an MBA in Negotiation Skills (under Prof. Manie Spoelstra) and began his career in financial services before leading complex global accounts in enterprise software.

Let’s Get Started

You’ve seen the data. You’ve seen the upside. Now it’s time to act.


Negotiation capability is no longer just a training initiative — it’s a commercial weapon. And this program is designed to transform your team into a high-performance, AI-augmented negotiation force.


Every week you wait is a deal potentially lost, margin left unclaimed, or a competitor getting sharper.


Schedule a 30-minute strategy session and let’s explore how we can deploy the Elite Negotiation Accelerator inside your team — with guaranteed results and infrastructure that scales.

Final Thought:

You’ve seen the data. You’ve seen the upside. Now it’s time to act. Negotiation excellence is no longer optional — it’s the lever that protects and amplifies everything your business has built… and everything it will build next. With the Elite Negotiation Accelerator, your team gains far more than a short-term skills boost — you install the core infrastructure for long-term commercial advantage. And with 90 days of AI-assisted support and hands-on coaching, this isn’t just a program — it’s your insurance policy against negotiation failure, margin erosion, and missed opportunity

Every week you wait is a cycle of unclaimed value.

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